The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.
So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.
They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.
Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.
It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.
The Shop
Related Posts
-
WHO ARE THE SKATERS RESURRECTING ROCK CLIMBING IN UPPER MANHATTAN?
We met up with Joel Popoteur, an employee at Supreme and long-time skater to learn about his outdoor movement.
-
RYAN REYES ANSWERS YOUR QUESTIONS ON PSYCHEDELICS
Curious about microdosing, picking the right setting for a trip, or the best way to keep mushrooms fresh? Ryan's got some answers.
-
WATCH “LAND” – AN INDIE VIDEO FILMED IN ONE OF CHINA’S MEGACITIES
Skating in China is still relatively new, but with it's immense size, there's no doubt this is just the beginning of a massive shift.
-
HANGING OUT WITH… BRYAN HERMAN
We got in touch with Bryan at the last minute and drove 100 miles to Hesperia, CA with no real plan.
-
A GLIMPSE INTO THE PECULIAR WORLD OF GNARLS AND STEVE ROSEN
An unfiltered exploration of fatherhood in modern skateboarding and the drive of a young skater.
-
THE EVOLUTION OF… THE D7 BLOCKS
Hear the stories behind the long list of tricks hucked down NYC's most chunked out blocks.
-
PREMIERE: “NESTOR JUDKINS THE MOTION PICTURE” PART
Nestor slides around with a lightness and ease that I think we all wish we had a little bit more of in 2020.
-
A QUICK LOOK AT JENKEM VOL. 3 WITH FRANK GERWER AND SILAS BAXTER-NEAL
Hopefully this helps convince you to spend some of your hard earned money with us and pick up a copy.
Comments
Popular
-
KEITH HUFNAGEL ON THE FUTURE OF HUF
We heard a rumor that HUF was going out of business, so we talked with boss man himself to find out.
-
HANGING OUT WITH ANDREW HUBERMAN, SKATEBOARDER TURNED NEUROSCIENTIST
Curious what it would be like to hang with this guy outside of a stuffy podcast studio? Us too.
-
GETTING KINKY WITH DANIEL VARGAS
Daniel Vargas' philosophy on whips, chains and getting choked out.
-
CASTLE BAM TO LIL JERRY SPRINGER: A JENKEM TRAVEL DIARY TO RICHMOND
Armed with the Genius skate crew, we hopped from DIY to DIY, leaving a graveyard of crushed cans along the way.
-
CHECK OUT THE ZINE IMMORTALIZING EARLY ONLINE SKATEPARK FIGHTS
Filled with altered screenshots, Colton Abernathy’s zine distills these fight videos into a single moment.
September 2, 2021 1:24 am
jenkem could use a power up right about now
September 2, 2021 7:57 am
thanks for share with us.
September 2, 2021 11:25 am
the fuck is this article bruh andrew reynolds hasnt been in any Melodi Parts imfaoo whoever made this article is a fucking retard
September 10, 2021 9:18 am
He made a small appearance in EC III
September 2, 2021 4:20 pm
Liked the edits I’ve seen in a cool kids today are listening to the indie rock of my own youth, not just doing the boring ass trap thing kind of way, but ‘strong clothing designs’? Tees that say Melodi in a generic font, LOL. This ‘article’ is more like a paid advertisement.