The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.
So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.
They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.
Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.
It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.
Related Posts
-
BONUS PARTS FROM “THIS IS SKATEBOARDING”
We dug through the 15-year-old DVD to pull out rarely seen b-sides from Reynolds, Heath, Spanky, and more.
-
G-FILES 002
Enjoy the diverse crew of up-and-comers out of the Pacific Northwest.
-
DRUNKEN POETRY WITH LIZARD KING
"I hope we all get fucking hurt all the time...and I fucking hate my life and I love my fucking life."
-
COOKING EGGS BENEDICT WITH ALEKA LANG AND JESS WONG
It’s like the cooking channel, except captured on Hi-8 and sprinkled with random fingerboard tricks.
-
SHOP TALK AT EL SERENO SKATE PARK IN LOS ANGELES
We took a little trip to LA and put some local foos in the hot seat.
-
SHOP TALK AT PHARMACY BOARD SHOP IN HOLLYWOOD
Topics include: deck sizes, paying filmers, bad habits and dream filmers.
-
RIPPED LACES TALKS DESIGN WITH BENNY GOLD
Ripped Laces picks Benny Gold's brain about some of his favorite shoe designs he's worked on over the last 20 years.
-
WORKING ON JOKES WITH SKATEBOARDING COMEDIAN, WHITMER THOMAS
Meet the only skateboarder to ever get an HBO standup comedy special.
Comments
Popular
-
DOES SIZE MATTER?
I hit up physical therapist Dr. Kyle Brown for some insight on whether or not our height plays a noticeable role in how we skate.
-
A FIRST LOOK AT OPERA AND SKATEBOARDING’S NEWEST GROUP OF BRANDS
Bill Weiss and a few of his close friends are picking up the pieces from the Dwindle rubble and starting fresh with a new slew of brands.
-
HOW CHAD CARUSO SKATED ACROSS AMERICA
Chad did it the way most skateboarders would: independently and without much of a plan.
-
WHAT HAPPENED TO GERSHON MOSLEY?
From punching Andrew Reynolds, to not getting "pimped" by the industry, Gershon covers everything you wanted to know.
-
PREMIERE: VIVIEN FEIL AND SOY PANDAY IN MAGENTA’S “JUST CRUISE II”
We hope to skate half as good as these dudes when we are in our 40s.
August 31, 2021 4:15 pm
Grunge was shite and now it’s fucking classic rock. Skating was good though.
August 31, 2021 6:39 pm
“and have come up with strong clothing designs”
Uhhh… https://www.ecmelodi.com/shop
August 31, 2021 7:17 pm
This is funny considering how you trashed melodi in the groupchat but anything for the check right
September 1, 2021 11:53 am
This isn’t an article, fam. C’mon now.