The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.
So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.
They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.
Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.
It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.
HOW CHAD CARUSO SKATED ACROSS AMERICA
Chad did it the way most skateboarders would: independently and without much of a plan.
JOSH KALIS ON BUILDING AN INDOOR SKATEPARK WITH GRANITE FROM LOVE PARK
"Laying the granite tiles was the most torturous part because you’re on your knees. It was a month straight of doing 1,600 tiles."
WHAT WE KNOW ABOUT THE OFFICIAL BROOKLYN BANKS COMEBACK
We talked with Steve Rodriguez about the imminent reopening of The Banks, which has been in the works for 13 years now.
JENKEM MIX 126: ANTONIO DURAO
Much like Antonio himself, this one’s got it all… An auditory gumbo, if you will.
MEET THEO HAND, THE PHOTOGRAPHER WHO SHOT ALL YOUR FAVORITE ’90S PROS
Theo helped shape how skateboarding looks in the modern age, documenting names like Chad Muska, Tom Penny & Ali Boulala, all in their prime.
September 4, 2021 9:16 am
Thanks for write this blog for us.
September 6, 2021 9:53 am
Very interesting post. Great thoughts. Thanks for sharing with us.
September 8, 2021 4:21 am
Melodi vids are Supreme rip offs at best come on. At least the kids are having fun thinking they’re the shit though
September 20, 2021 2:02 pm
This is very interesting to read this blog. Thanks for sharing with us.