One not insignificant benefit of operating a hard goods business out of California is the abundance of space. You can just find a warehouse, or gentrify one into existence, and use that as the base for all your operations (shipping/receiving, offices, private skatepark, futon, mini fridge).
Which is why the setup for 5Boro skateboards in New York is so impressive. For the past ten years, Mark Nardelli has been running 5Boro out of a one bedroom apartment in Chinatown.
He uses part of the basement for storage, but his apartment regularly gets filled with boxes and taken over with packing product to send out, spray painting test graphics, and shooting catalogs. It’s also a defacto skate house for out of town riders, so Mark rarely has the place all to himself.
We met up with Mark to get a look at the 5Boro apartment and meet one of their up-and-comers, Amir Denis. If you ever thought of running your own board brand, Mark is a good example of the kind of dedication and flexibility you have to have to succeed.
Check back tomorrow for a new vid from 5Boro on the site.
WILL TIKTOK BE THE NEW HOME FOR SKATEBOARDING ON THE INTERNET?
We called up some "skate TikTokers" to find out what they've learned and seen so far.
CHECKING OUT A HIDDEN DIY FINGERBOARD PARK IN QUEENS
When we heard about a mysterious concrete fingerboard park hiding in Brooklyn, we knew we had to go find it.
PLOTTING THE LIFECYCLE OF A TRENDY TRICK
"Pressure flips are cool again. Actually, their second act has lasted longer than their first did."
WHAT THE HELL IS GOING ON WITH ILLEGAL CIV?
The Illegal Civ stuff feels like an ongoing soap opera, so to air out any confusion we talked to a few key characters.
WE TALKED TO A SNEAKER BOTTER ABOUT THE STATE OF RESELLING
We tried to understand one of the most obnoxious new hustles.