August 31, 2021/ / VIDEOS/ Comments: 20

The Instagram explore page has become a cesspool for angsty skaters to launch the next Supreme using their moms credit card and a few stock images.

So when I first found EC Melodi’s page, I expected them to have run their course in a few weeks and the hype would move on to the next brand. But this hasn’t happened because Melodi is different.

They didn’t just buy some screen printing materials from Amazon and plaster everything in sight with their logo. They’ve taken the challenge of running a skate brand seriously and have come up with strong clothing designs and taken their time to slowly build a cult following with the help of some of the best up-and-coming skaters from across the country. The lack of effort that has plagued so many other young brands clearly hasn’t been a problem for Melodi.

Building off the success of their previous two videos, EC III showcases the crew’s unique styles over a perfect mix of recognizable east coast spots, and a slew of fresh ones, all cut together with b-roll and music choices that give the video a sense of playful eeriness.

It’s filled with cameos from pros, like Andrew Reynolds and Stephen Ostrowski, and stars some familiar Melodi faces like Efron Danzig, Toby Bennett, Kyota Umeki, Akobi Williams, Coles Bailey, and more.

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  1. Sophia Moller

    October 13, 2021 8:55 am

    You are doing well. Best of luck and thanks.

  2. Clammy clamsonite

    November 7, 2021 4:03 am

    Sorry but Melodi designs are pretty shit, and their website is definitely crap. Their videos are clear Supreme style rip offs, and so is a lot of the music. These kids look like they are destined to be 45 year old restaurant workers but at the moment they think they are hot shit because they all moved to New York from atlanta? Every melodi video feels the same: you watch it and then you can’t remember what you just watched because nothing really stood out.

  3. Lindsay

    November 28, 2021 9:13 pm

    I’ve been follows the ec melodi for maybes a year+ and i enjoy it a lot. You dont see too many ppl still reppin east coast. Everyone wants to move to cali. (At least from what ive seen) my favor is for Dalton. He seems kinda sweet.

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