You know when you were the little kid at the skatepark and were both fascinated and intimidated by those "cool older kids?" That's the feeling you want to evoke in everyone you meet.
Jazz music has not always been the soundtrack to skateboarding, but when used correctly it has produced some of the most transcendent moments on film. These are a few of those moments.
"Only skaters can be trusted with the most important sphere of skating and we’ll do our best to ensure that we continue to run it."
We get some industry advice from Chase Whitaker, Dave Carnie, and the big boss man himself: Mr. Steve Berra.
Just a list of clichés that have been jammed down our throats for the last 10 years.
With no formal announcement on the company yet, we got the first details of what will surely become one of the most respected and authentic brands around.
We get some pretty amazing email and figured instead of just hi-fiving or snickering about it behind a computer screen, we would share it with the rest of you to enjoy.
In the world of corporate skateboarding, skate companies and skaters are simply commodities that are meant to be bought, profited from, and then thrown away.