In the world of corporate skateboarding, skate companies and skaters are simply commodities that are meant to be bought, profited from, and then thrown away.
A new column highlighting some of the best skateboard graphic rejects from different artists
The skate industry seems confident enough in its own identity to allow for the occasional gimmick or inappropriate sponsorship, but I don't think we will be seeing these anytime soon...
We get some pretty amazing email and figured instead of just hi-fiving or snickering about it behind a computer screen, we would share it with the rest of you to enjoy.
Going to your local skateshop for the first time is almost like losing your virginity, it's pretty awkward and you don't really know what you are doing.
Let's face it: anyone that has ever spent any time on a skateboard has probably dreamt about working in the skateboard industry.
In skateboarding, it's never more apparent when an outsider tries to write an article and dive into skate culture to really understand "us".