We’re back with another collaboration, but this time it’s with FUCT, one of the very first streetwear brands from the early ’90s.
Founded by Erik Brunetti and Natas Kaupas in 1990 as a graphic design agency, it quickly turned into its own clothing company, known for pushing the envelope with provocative graphics and ads. Today you don’t have to look far to see strands of FUCT’s DNA in brands like Fucking Awesome, Palace, and FTP.
FUCT has also inspired some of our own work over the years, so when Erik was down to join forces, we knew we had to make it a reality. We agreed to source imagery that tapped into that original FUCT spirit: something that sparks initial shock value, but evokes some further thought and introspection beyond something that is just pure gore or smut.
When we came across this photo of Kim Jong-un, the light bulbs started going off at Jenk HQ. It had that FUCT factor: seeing one of the world’s most brutal dictators doing something so child-like and joyful. It was a reminder that in 2022 reality is stranger than fiction, and that life can surprise us at any moment in the most unexpected ways.
Without getting too philosophical about a T-shirt and board graphic, we’ll shut up and let you check out some more photos of the collaboration below. The shirt sold out pretty fast, but we have some decks made with Generator distribution, so you know they’re good.
More shit soon,