One not insignificant benefit of operating a hard goods business out of California is the abundance of space. You can just find a warehouse, or gentrify one into existence, and use that as the base for all your operations (shipping/receiving, offices, private skatepark, futon, mini fridge).
Which is why the setup for 5Boro skateboards in New York is so impressive. For the past ten years, Mark Nardelli has been running 5Boro out of a one bedroom apartment in Chinatown.
He uses part of the basement for storage, but his apartment regularly gets filled with boxes and taken over with packing product to send out, spray painting test graphics, and shooting catalogs. It’s also a defacto skate house for out of town riders, so Mark rarely has the place all to himself.
We met up with Mark to get a look at the 5Boro apartment and meet one of their up-and-comers, Amir Denis. If you ever thought of running your own board brand, Mark is a good example of the kind of dedication and flexibility you have to have to succeed.
Check back tomorrow for a new vid from 5Boro on the site.
NERDING OUT WITH THREE RARE DECK COLLECTORS
If you ever wanted to reclaim a piece of your childhood and cop that one deck you saw in a CCS catalog, hopefully, this will be a solid place to start.
A CHAT WITH LUDVIG HAKANSSON, THE OLDEST SOUL IN SKATEBOARDING
The man loves to read Nietzche, skates in some expensive vintage gear, and paints in his own neoclassical-meets-abstract-expressionist style.
A MINDFUL APPROACH TO WATCHING SKATE VIDEOS
If you love a video, watch it over and over, become obsessed, notice everything, and move on only when you feel it’s the right time.
THE FRONT BLUNT HAT IS BACK… AGAIN
We know we sound like the boy who cried wolf but this might, just might, be the last chance to get your hands on one.
SKATERS RECOMMEND THEIR FAVORITE SKATE PANTS
We hit up some pro skaters and Jenkem contributors known for their 'fits to offer recommendations.