It’s no secret that some of the world’s best skaters come from Brazil, but they haven’t always had the best luck gaining traction in the industry.
Brazilians have dominated in contests and put out legit street parts for decades, but that didn’t always translate to “real” (aka paying) sponsors.
Nowadays that’s changing, and companies are finally realizing that they’re marketable personalities and not too shabby with their footwork and style after all these years.
One of the best skaters out of Brazil recently is Vitoria Mendonça, who first caught our eye thanks to the Instagram algorithm, but has since held onto our attention through her excellent output with Element and Adidas. She’s got an impressive and powerful style, and she’s a kind soul, too, which goes a lot further than you would think when it comes to moving up in the industry.
We met up with her during her stay in New York and tagged along as she checked out some of the most iconic spots in the city, got a little taste of our local “cuisine,” and just generally hung out in a new and strange land.
BREAKING THROUGH WITH WKND’S SARAH MEURLE
Talking priest cheese, Jante, Allemansrätten, and other Scandinavian shenanigans.
WE HAD A MOVIE CRITIC REVIEW CLASSIC SKATE VIDEO SKITS
Enjoy her unfiltered takes on which skate video skits she thinks are any good.
WHAT HAPPENED TO GERSHON MOSLEY?
From punching Andrew Reynolds, to not getting "pimped" by the industry, Gershon covers everything you wanted to know.
REVISITING “WELCOME TO HELL” THROUGH THE EYES OF A JAZZ ARTIST
Canadian multi-instrumentalist Joseph Shabason removed the original Welcome To Hell soundtrack and re-scored it to Jazz.
MAKING ANYTHING INTO A SKATEBOARD WITH SKATE SHAPEZ
Any shape, any graphic. Come on, those rusty wheels in your brain have to be turning...