Older skaters love to reminisce about the “golden era” of skateboarding, but they could be referring to different points in skate history, depending on how old they actually are. I think it’s about time we agree, though, that skateboarding’s true golden era was in the early 2000s.
Emerica is one of the best examples of a brand and team that embodied that golden era. They were all true skate rats in their prime, living in opulence shacked up together in a mansion in the Hollywood Hills, with no real obligations other than to party and film for their now-seminal video, This Is Skateboarding. It doesn’t get much more golden than that.
Many of the skaters featured went on to have lengthy careers and become key figures in the industry, while others took on less front-facing roles or even slowly bowed out from the limelight altogether. Whatever path they took, there’s no denying that they put out an iconic video that has stood the test of time and has been an inspiration for countless video projects that have come after it.
NERDING OUT WITH THREE RARE DECK COLLECTORS
If you ever wanted to reclaim a piece of your childhood and cop that one deck you saw in a CCS catalog, hopefully, this will be a solid place to start.
A CHAT WITH LUDVIG HAKANSSON, THE OLDEST SOUL IN SKATEBOARDING
The man loves to read Nietzche, skates in some expensive vintage gear, and paints in his own neoclassical-meets-abstract-expressionist style.
THE FRONT BLUNT HAT IS BACK… AGAIN
We know we sound like the boy who cried wolf but this might, just might, be the last chance to get your hands on one.
SKATERS RECOMMEND THEIR FAVORITE SKATE PANTS
We hit up some pro skaters and Jenkem contributors known for their 'fits to offer recommendations.
A MINDFUL APPROACH TO WATCHING SKATE VIDEOS
If you love a video, watch it over and over, become obsessed, notice everything, and move on only when you feel it’s the right time.