Every so often, a body of work comes along that people classify as “an instant classic.” Think of albums like Biggie’s Ready to Die or a movie like Francis Ford Coppola’s Godfather. It can happen with skate videos, too. Videos like Video Days, Mindfield, or Baker 3 come to mind.
One that may not always be in the conversation, but deserves a big shout-out, is Etnies’ High 5.
It was important in more ways than one. It was the first full-length skate video released by a shoe brand, and given today’s video landscape, it’s hard to believe that up until 1995 only board brands and magazines were releasing videos. So many classic videos we think of today, like Stay Gold or Fully Flared, come from shoe brands, and High 5 helped pave the way for these videos to do so well.
But maybe the most groundbreaking aspect of High 5 was Tom Penny’s short but ever-so-sweet part. It showcased the magic of the Cult of Tom to the masses, and skateboarding would never be the same again.
To give the video it’s proper shine, we gave video essay extraordinaire Alex Coles a ring to get him to talk to some people behind the project. Together they break it down and see where 25 years of legacy puts this video today.
Related Posts
Comments
Popular
-
HOW WILL TARIFFS AFFECT THE SKATE INDUSTRY?
We reached out to various shops, manufacturers, and distributors on the front lines to find out.
-
TRACING THE EVOLUTION OF SKATEBOARDING’S FAVORITE GAME: S.K.A.T.E
From its first steps in the '80s to its messy '90s boom, its commercialization in the '00s and its Berricification, it has come a long way.
-
EVAN SMITH STILL BELIEVES IN SKATEBOARDING
"Not getting paid like I used to is fueling my skating because it’s taking the pressure off. I can truly just enjoy the feeling."
-
ANGELA WHITE IS BRINGING SKATING’S MOST ICONIC CAMERA BACK INTO PORN
Her 2000s, gonzo-inspired tour de force was filmed completely on the sleek, sexy, grainy VX2000.
-
LEFT ON READ: NICOLE HAUSE
Our series where your favorite skaters share notes, camera roll photos, memes, movie recommendations and more.
March 31, 2021 2:35 pm
Best video!
March 31, 2021 3:14 pm
!Vest Bideo
March 31, 2021 5:14 pm
Whoever made this string of comments (Ben Klock / Ken Block) fucking made my day. shoot me an email and say hi if u see this!
March 31, 2021 5:13 pm
super sick. love the penny section. thank you for a lil dive behind the scenes young friends
April 1, 2021 10:02 am
Could someone please tell me if Etnies was the first shoe company to make a video? I don’t think this feature made it clear.
April 1, 2021 1:13 pm
👍🏿