Do you get the feeling that there are a lot more people skating lately than ever before? And I’m not just talking little kids, it seems like all sorts of folks are suddenly rolling around.
At my local, Brower Park, where the basketball courts were stripped of hoops, skaters filled the absence. The usual locals were there, but there were also new faces: middle schoolers on brand new completes, dads mongo pushing back to the glory of their youth, and college girls learning how to tic-tac together. The pandemic was quick to silence cities, but the snaps and screeches of skateboarding seemingly got louder.
A few friends who own or work at skateshops confirmed my suspicion that hardgoods sales are up higher than they’ve ever been, with people buying boards who haven’t set foot in a shop in years, if ever. That got me wondering: Why the sudden boom, and how did it come to be so diverse?
Of course, this rise isn’t a product of one specific influence, like when Tony Hawk’s Pro Skater or Rob and Big came out. There isn’t a singular marketing campaign or industry initiative reminding people who used to skate or who never started that it’s fun and they should do it. But there was a powder keg slowly filling across the country, all it needed was something to set it off.
For many, the $1200 stimulus checks, extended unemployment benefits, and sudden change in routine due to COVID shutdowns were the spark. “With the stimulus checks and the unemployment money, people are spending,” said Gary Smith, who owns Vù skateshop in Baltimore.
“Skateboarding is perfect for quarantine because you need a flat surface, and you need to stay away from each other anyways to ride a skateboard. You have kids out of school, parents trying to find something for their kids to do.”
The boom wasn’t limited to kids either: many who had drifted away from skating over the years seized the opportunity to either dust an old board off, or grab a new complete. “I have servers and bartenders that used to skate or wanted to get into skating but didn’t want to get hurt,” Dennis Burdick, general manager at Familia Skateshop in Minneapolis said. “Now they’re like oh, we have a month to heal up. I might as well try.”
The pandemic isn’t the only reason that people who drifted away from skating have picked their boards back up. John Beckius started skating during the boom of the early 2000s and kept pushing for a decade before moving to Houston for work, where his board settled in the garage. That changed years later when he had his son.
“I had a board in the garage, and he would try the belly board thing, but he didn’t really click with that, but he got a scooter on his second birthday.” He started to roll with his son, which in turn brought him to buying new gear and starting to cruise on his own again. He spent lockdown skating the middle school behind their house with and without his son.
Beckius is part of skating’s last boomtime generation of the late ‘90s/early ‘00s, who have grown up and found themselves the average age of first time parents in the US. There isn’t much good data on skateboarding participants, so it’s difficult to track how many of them have kids and kept skating or found their way back.
While these generational factors all are part of skating’s current surge, skateboarding is also riding a bigger wave of general outdoor activity. “Being honest, it’s a pattern across all outdoor activity post-lockdown. Sales of bicycles and running gear are way up. It’s definitely rad that skating, which is normally outside of these wider trends, has also been looped into this draft.” said Neil Chester from Parade World, a e-commerce portal for skateshops and brands.
It’s too early to tell how many of these newcomers will stick to skateboarding in years to come, but there’s been a noteworthy pattern that’s been emerging over the last several years: Women have been making up a larger percentage of people who skate.
You see it on your social media feeds, where flyers advertising meetups for women and non-cis men who skate have become a regular sight. “Meetups did happen prior to this surge in Instagram, but I think that because there is more awareness, it’s making them more robust.” said Soph Elder, who is the co-director of Skate Like a Girl’s Seattle chapter. Skate Like A Girl was founded in 2000, with the mission of bringing women, trans, and gender non-conforming skaters together to learn to skate, and support each other in the process and has grown in reach ever since.
Though there is still more equality to be fought for, much of the skateboard industry has significantly increased their financial support of women’s skating since then as well, footing the bill on meetups and workshops as well as more prevalently including female skaters on pro teams and in marketing campaigns.
The forces are intertwined with a broader acceptance of LGBTQ+ and non-white faces in American culture, and a resurgence in skateboarding as the vehicle to presenting those stories. “Even my mom commented that she sees gay people all over TV,” Elder said. “She even saw Betty, that TV show from the girls from The Skate Kitchen. She would never come across any of that if it wasn’t on HBO.”
In the past few years, skateboarding in TV and movies has gone from stoner, comic-relief character types to more challenging representations of skateboarders in films like Minding the Gap and Learning to Skate in a Warzone [If You’re A Girl], as well as fictionalized versions that draw from a more diverse cast, like mid90s and The Skate Kitchen.
Seeing different types of demographics skating has helped nudge people like Elizabeth Tovar, a 23-year-old student from outside Los Angeles, into finally getting on board.
While Tovar was aware of the girls from The Skate Kitchen crew through social media, she never got around to really checking them out until she and a friend watched Betty, “I was like, ‘Dude, this makes me want to skate. We should learn how to skate.’ And she was like, ‘I’m down.’” Fresh out of school for the summer, they found hand-me-down boards and started pushing around together before eventually linking up with friends who had already been skating.“ We’ve been riding around my block, in the park, and the library near my house, which is where a lot of people go. Whenever we go there are other groups of people skating.”
Skateboarding, which combines transportation, exercise, and the opportunity for distanced socialization, is well-suited for life in a pandemic.
Jazmine Hughes, a Brooklyn-based writer who is among the Brower Park locals that started as a means of getting out of the house during lockdown, also acknowledged skating’s cultural cachet. “I had always thought that skaters looked very cool,” she said. “And it seemed like a good way to meet girls.” Now several weeks in, she has explored other parks in the neighborhood on her board, as well as pushing around in the streets. She’s quick to mention that she hasn’t mastered stopping in traffic, and will pick up her board to walk through intersections though.
Despite her lack of board control, she enjoys another kind of control skateboarding seems to give her. Recently, she learned to swim, something she’d always wanted to do but convinced herself out of, and skateboarding is a continuation of that exercise.
“I’m trying to be less afraid, in general. Or at least create an experience of my own making,” she said. “As opposed to things coming at me, it’s like I’m coming at something else.”
With everything coming at the world right now, maybe she’s right: skating is the best way to maneuver through it.
July 22, 2020 8:03 pm
King of the road on vice got me back into it
July 22, 2020 8:50 pm
Solid article. All very good reasons for the expansion of skateboard.
The other element that our retailers have mentioned has been the lack of team sports during Covid-19. Pre-Covid 19, athletes that participated in team sports either had no time in their busy seasons (and off seasons) to shred or their coaches would not allow them to touch a skateboard for fear of injury. These athletes still feel compelled to exercise and compete so without team sports, skateboarding is more often that outlet.
Keep up the positive work, Jenkem Staff.
Board Retailers Association
July 23, 2020 3:28 am
I’m 43 been sk8ing for 35 years now my kids sk8 we have 3 halfpipes between me and my neighbors I sk8 with a 6 and 5 year old girls last week I had 25 kids at my house it was nuts sk8ing is definitely back stronger than ever I think you only get old when you give up
July 23, 2020 4:57 am
Great article! SKATEBOARDING IS THE FOUNTAIN OF YOUTH! McShred 4 LIFE!!!