One not insignificant benefit of operating a hard goods business out of California is the abundance of space. You can just find a warehouse, or gentrify one into existence, and use that as the base for all your operations (shipping/receiving, offices, private skatepark, futon, mini fridge).
Which is why the setup for 5Boro skateboards in New York is so impressive. For the past ten years, Mark Nardelli has been running 5Boro out of a one bedroom apartment in Chinatown.
He uses part of the basement for storage, but his apartment regularly gets filled with boxes and taken over with packing product to send out, spray painting test graphics, and shooting catalogs. It’s also a defacto skate house for out of town riders, so Mark rarely has the place all to himself.
We met up with Mark to get a look at the 5Boro apartment and meet one of their up-and-comers, Amir Denis. If you ever thought of running your own board brand, Mark is a good example of the kind of dedication and flexibility you have to have to succeed.
Check back tomorrow for a new vid from 5Boro on the site.
A GLIMPSE INTO THE BAKER HAS A DEATHWISH II WORLD PREMIERE
16 long years later, the second coming of Baker Has a Deathwish has arrived...
REMINISCING THROUGH THE YEARS WITH STATIC ALUMNI
We talked to 12 skaters featured in the long-standing Static series about their memories and thoughts on the videos.
SKATEBOARDING AND SOCCER WITH NEW YORK CITY’S CHINATOWN SOCCER CLUB
Meet the club of skaters, artists and notable locals that have casually played soccer together for the last 20 years.
THE EVOLUTION OF… NYC’S PYRAMID LEDGES
We collected stories from the only ledge spot made out of tiny mini ledges.
JENKEM MIX 136: ELISE HEDGE
Not unlike that blown-out piece of luggage on the side of the freeway, Elise can't be tied down, especially not by genre.