CCS MAIL ORDER R.I.P.

June 26, 2014/ / ARTICLES/ Comments: 58

CCS_Mailorder_RIP_OutOfBusiness_Jenkem

In case you weren’t aware, CCS—the longest running, most recognizable mailorder in the skate game—was acquired by Foot Locker in 2008. That’s old news. What’s new is that the refs at Foot Locker just blew the whistle on CCS, ostensibly calling it a wrap. As of today, CCS employees are quitting and getting laid off as CCS will be phased out entirely. Customers will now be directed to Eastbay for their skate product needs.

So what does that really mean other than the fact that you will no longer be getting catalogs mailed to you with four hundred pages of sneakers and two of actual skateboards? Not much really, as the importance of CCS to the average skateboarder is at an all time low, but that’s another big declaration about where skateboarding is headed in the weird ass year of 2014.

I know you’re saying, “Who gives a shit?” as your small brand board snaps another no comply. But aside from the hit the CCS riders and employees are taking, it does reinforce the idea that skateboarders ARE rapidly becoming athletes. Wait, I just talked about small brands and creative skateboarding and said we’re athletes? Huh? Just give me a second.

By shifting CCS, such an iconic brand—albeit now largely irrelevant to the true pulse of skateboarding—from their own home to Eastbay’s blanket, a part of skateboarding has symbolically just become just another sports category. Yup, you’ll now be able to see skateboarding slotted next to rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport.

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Comments

  1. mike

    June 29, 2014 6:10 pm

    growing up in phoenix i was fortunate enough to have a local skateshop right down the street. curbside skateboards. they sold weird shoe brands like epik duffs and vision. they had the best blanks too. when that closed i went to cowtown and industrial. industrial is a souless mall store but some of my friends worked there and rode for them. so yeah local shops all day. rip pv grind curlys tiana maria all star big deal curbside and all the other LOCAL phoenix skateshops with regular dudes running them. fuck the malls. fuck the corporate industry fucks.

  2. mike

    June 29, 2014 7:35 pm

    have you dumb fooks SEEN espn? they dont say shit about skateboarding except for tony hawk. jesus christ.

  3. locallysourced

    June 30, 2014 2:46 pm

    commence the revival of skateshops everywhere.

  4. nate

    July 1, 2014 5:27 pm

    The only thing CCS was good for was making a wishlist that I wasn’t gonna go out and buy haha kinda sad to see them go but not really.

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