It’s no secret that some of the world’s best skaters come from Brazil, but they haven’t always had the best luck gaining traction in the industry.
Brazilians have dominated in contests and put out legit street parts for decades, but that didn’t always translate to “real” (aka paying) sponsors.
Nowadays that’s changing, and companies are finally realizing that they’re marketable personalities and not too shabby with their footwork and style after all these years.
One of the best skaters out of Brazil recently is Vitoria Mendonça, who first caught our eye thanks to the Instagram algorithm, but has since held onto our attention through her excellent output with Element and Adidas. She’s got an impressive and powerful style, and she’s a kind soul, too, which goes a lot further than you would think when it comes to moving up in the industry.
We met up with her during her stay in New York and tagged along as she checked out some of the most iconic spots in the city, got a little taste of our local “cuisine,” and just generally hung out in a new and strange land.



The Shop
Related Posts
Comments
Popular
-
KEITH HUFNAGEL ON THE FUTURE OF HUF
We heard a rumor that HUF was going out of business, so we talked with boss man himself to find out.
-
HANGING OUT WITH ANDREW HUBERMAN, SKATEBOARDER TURNED NEUROSCIENTIST
Curious what it would be like to hang with this guy outside of a stuffy podcast studio? Us too.
-
GETTING KINKY WITH DANIEL VARGAS
Daniel Vargas' philosophy on whips, chains and getting choked out.
-
CASTLE BAM TO LIL JERRY SPRINGER: A JENKEM TRAVEL DIARY TO RICHMOND
Armed with the Genius skate crew, we hopped from DIY to DIY, leaving a graveyard of crushed cans along the way.
-
CHECK OUT THE ZINE IMMORTALIZING EARLY ONLINE SKATEPARK FIGHTS
Filled with altered screenshots, Colton Abernathy’s zine distills these fight videos into a single moment.

























December 3, 2022 8:49 am
I was going to apply for a staff writer position with Jenkem but now its a backup plan. Did you see what NYC is paying for that rat czar position. I could buy Jenkem with that kind of money.
December 4, 2022 11:28 am
Awesome. Love seeing her shinning! Also, I want one of those Brazilian hot dogs.
December 31, 2022 3:52 pm
Fuck yeah Leo, nose grind nollie flip was tight!