We often joke at Jenkem HQ that skate companies should be focused after 20 years. Usually, they’re unable to reinvent themselves and excite a new crop of skaters, and while some can do it successfully by relying on nostalgia, and others keep kicking about before fading away, some just never even stand a chance.
Enjoi is one of the few brands out there that’s always been consistent and knows who they are. They’ve kept the next generation of skaters interested in the brand and have added some new young talents to the team over the last couple of years. They’re also one of the first legacy brands out there to have a woman pro.
Louie Barletta hit us up about joining him on a road trip so that all of you could get to know the new Ams, and prime yourself for the impending new video that we’re sure they’re working on very seriously as I type this.
First up is Tony Latham, who lives out in Martinez, CA, not too far away from enjoi’s San Jose roots. Louie and team manager Jeff Davis took the drive out there to link, skate, grub, and get to know their fresh blood a little better.
Stay tuned for two more episodes to premiere in the coming weeks, and while you’re at it, familiarize yourself with some of enjoi’s legacy by reading this incredibly long oral history on Tiltmode Army, enjoi’s predecessor.
BREAKING THROUGH WITH WKND’S SARAH MEURLE
Talking priest cheese, Jante, Allemansrätten, and other Scandinavian shenanigans.
WE HAD A MOVIE CRITIC REVIEW CLASSIC SKATE VIDEO SKITS
Enjoy her unfiltered takes on which skate video skits she thinks are any good.
WHAT HAPPENED TO GERSHON MOSLEY?
From punching Andrew Reynolds, to not getting "pimped" by the industry, Gershon covers everything you wanted to know.
REVISITING “WELCOME TO HELL” THROUGH THE EYES OF A JAZZ ARTIST
Canadian multi-instrumentalist Joseph Shabason removed the original Welcome To Hell soundtrack and re-scored it to Jazz.
MAKING ANYTHING INTO A SKATEBOARD WITH SKATE SHAPEZ
Any shape, any graphic. Come on, those rusty wheels in your brain have to be turning...