March 21, 2016/ / VIDEOS/ Comments: 13

As you know, we love to poke fun at skateboarding in order to show the absurd and sometimes corny sides of the “sport,” but let’s take a minute to remind ourselves that, all the politics aside, we’re pretty damn lucky.

Not only is skateboarding one of the most rewarding and fun things to do, but the culture and pool of people we bring together is one of the most talented, creative, and eclectic in the world. Just take a look around. Ed Templeton, Spike Jonze, Tommy Guerrero, Ocean Howell, Jason Lee, Ray Barbee, Tony Hawk, these are just a few names that are born from skateboarding and became some of the top dogs outside of it. Acting, photography, TV, video games, academia, movies, music, fashion – we have skaters in every one of these fields doing it just as good as the best. And as those skaters get older and continue to grow bigger than skating, we have a new generation of skateboarders pursuing their passions off the board.

Eli Reed is one of those people. He’s had a steady skate career over the last 10 years while also pursuing a bunch of different projects outside of skating. He started his own brand in 2011 with just a couple of shirts and accessories, and since then it has been sold in skateshops and select stores like Supreme and Opening Ceremony, and even worn by celebrities as sexy as Rihanna.

With that in mind, we wanted to start a series that explores the passions that fuel skateboarders while they’re not skateboarding. So, with a little help from Cons, we got in touch with Eli to present the first Episode of “Off Duty” – a look into skaters’ lives outside of skateboarding.




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  1. anti-trumper

    March 21, 2016 1:37 pm

    nice new feature jenk. didn’t know eli even had a line but like that eli didn’t just complain on social media but actually printed shirts. keep this coming plz

  2. Yes!

    March 21, 2016 1:39 pm

    This Is Rad! Please do Alex on Bianca next or Ed Templeton on Toy or Sage Elsesser on art stuff..

  3. Kiko Motta

    March 21, 2016 2:46 pm

    “Off Duty” is awesome!!! Great idea! It’s nice to know better about Eli’s brand. Shout out from Brazil.

  4. J

    March 21, 2016 2:47 pm

    “Reinventing” lol. Cool idea for a new column but please find someone more original next time. I understand there are a lot of trends in apparel design but dude is literally just taking symbols and designs from others (including the patterns themselves) and reapplying them. Not even in a witty streetwear/remix sort of way. Good for him making money but still.

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