Hello friends,
Today we are proud to announce a collaboration with Jesse Mogk to bring you the First Annual Tom Penny Lookalike Contest! That’s right – we are looking for the best Tom Pennys out there – any era, any style.

Go as mid-90s Penny and rock an uncovered mop top, striped tee, and Etnies. Or, do like Kelly Hart and go as new millenium TSA Penny with the beanie-so-low-you-can’t-even-really-see swag.

Kelly Hart as TSA era Tom Penny.

Kelly Hart as TSA era Tom Penny.


To enter, send in your photos and videos to or hashtag your shit on Instagram with #TomPennyLookalike and we’ll pick some of the best ones and post them on the site for you guys to vote on. The winner will win a handful of cash, some Jenkem stuff around the office and eternal glory. Extra points will be rewarded for the best frontside flip performed in a t-shirt turban!

In addition, if you’d like to compete in person, you can join us at the Tattooed Mom, in Philadelphia, on December 11, with support from eS, Nocturnal, Tattooed Moms and Etnies. There will be plenty of beer to go around, Penny footage playing constantly and the winner will get $250 in cold hard cash and a fat box of shoes from eS.

Here’s some photo references to consult when preparing your costume:





  1. Viet-Long H

    October 20, 2015 9:48 am

    Do Sean Malto next

  2. punkster

    October 20, 2015 10:15 am

    I’d love to see Corey Duffel look-alike next.

  3. switch flap

    October 20, 2015 11:20 am

    It’s gonna be super hard for me to look like a white dude.

  4. landhausplatz inhabitant

    October 20, 2015 11:21 am

    i’d have 2 sean maltos for the next lookalike contest!

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