We often joke at Jenkem HQ that skate companies should be focused after 20 years. Usually, they’re unable to reinvent themselves and excite a new crop of skaters, and while some can do it successfully by relying on nostalgia, and others keep kicking about before fading away, some just never even stand a chance.
Enjoi is one of the few brands out there that’s always been consistent and knows who they are. They’ve kept the next generation of skaters interested in the brand and have added some new young talents to the team over the last couple of years. They’re also one of the first legacy brands out there to have a woman pro.
Louie Barletta hit us up about joining him on a road trip so that all of you could get to know the new Ams, and prime yourself for the impending new video that we’re sure they’re working on very seriously as I type this.
First up is Tony Latham, who lives out in Martinez, CA, not too far away from enjoi’s San Jose roots. Louie and team manager Jeff Davis took the drive out there to link, skate, grub, and get to know their fresh blood a little better.
Stay tuned for two more episodes to premiere in the coming weeks, and while you’re at it, familiarize yourself with some of enjoi’s legacy by reading this incredibly long oral history on Tiltmode Army, enjoi’s predecessor.
DOES SIZE MATTER?
I hit up physical therapist Dr. Kyle Brown for some insight on whether or not our height plays a noticeable role in how we skate.
SECRET HOBBIES WITH ELI REED
Enjoy episode 2 of our new series that finds out what things skaters secretly fan out on (besides kickflips and pants).
A FIRST LOOK AT OPERA AND SKATEBOARDING’S NEWEST GROUP OF BRANDS
Bill Weiss and a few of his close friends are picking up the pieces from the Dwindle rubble and starting fresh with a new slew of brands.
PREMIERE: VIVIEN FEIL AND SOY PANDAY IN MAGENTA’S “JUST CRUISE II”
We hope to skate half as good as these dudes when we are in our 40s.
HOW CHAD CARUSO SKATED ACROSS AMERICA
Chad did it the way most skateboarders would: independently and without much of a plan.
January 7, 2022 6:59 am
what’s the song at the end
January 9, 2022 6:47 pm
Pills – Levi Yoakum Prairie
January 7, 2022 12:42 pm
That did not suck
January 8, 2022 2:41 pm
Louie reminds of Paul Shier. Same dude
January 20, 2022 3:58 pm
Skate industry is lame as can be now. The formula is booorrring. Mexican food, drugs, not to serious seriousness…