CCS_Mailorder_RIP_OutOfBusiness_Jenkem

In case you weren’t aware, CCS—the longest running, most recognizable mailorder in the skate game—was acquired by Foot Locker in 2008. That’s old news. What’s new is that the refs at Foot Locker just blew the whistle on CCS, ostensibly calling it a wrap. As of today, CCS employees are quitting and getting laid off as CCS will be phased out entirely. Customers will now be directed to Eastbay for their skate product needs.

So what does that really mean other than the fact that you will no longer be getting catalogs mailed to you with four hundred pages of sneakers and two of actual skateboards? Not much really, as the importance of CCS to the average skateboarder is at an all time low, but that’s another big declaration about where skateboarding is headed in the weird ass year of 2014.

I know you’re saying, “Who gives a shit?” as your small brand board snaps another no comply. But aside from the hit the CCS riders and employees are taking, it does reinforce the idea that skateboarders ARE rapidly becoming athletes. Wait, I just talked about small brands and creative skateboarding and said we’re athletes? Huh? Just give me a second.

By shifting CCS, such an iconic brand—albeit now largely irrelevant to the true pulse of skateboarding—from their own home to Eastbay’s blanket, a part of skateboarding has symbolically just become just another sports category. Yup, you’ll now be able to see skateboarding slotted next to rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport.

Comments

  1. Teepee runningjoke

    June 26, 2014 5:48 pm

    Fuck.

  2. gary flyer

    June 26, 2014 6:06 pm

    wow, i had no use for them but for shoes, but its the only place i’ve gotten shoes for years

  3. banger bill

    June 26, 2014 6:13 pm

    jenkem breaking 2 big stories this week… killing.
    good job jenk and good job anthony.
    everyone else is asleep at the wheel…

  4. garrett tulner

    June 26, 2014 6:49 pm

    Once again skateboarding is becoming a fad instead of a passion

    • john sack

      June 27, 2014 2:43 pm

      Yep. Skateboarding has had its “fad” stages off and on since it started. I believe Jake Phelps referred to it as the 10 year cycle? Anyway, now it is starting to get categorized as a sport along side “rugby, volleyball, and lacrosse, because… well… to the world at large it’s just another sport”. That is just what the big companies like Nike were shooting for when they got involved.

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