Skateboarding might be on television and pretty much everywhere, but it’s not the NBA, NFL, or even the PGA.... yet.
In the world of corporate skateboarding, skate companies and skaters are simply commodities that are meant to be bought, profited from, and then thrown away.
We talk to biotech robo-cyborg ZIGRAM23, better known to the public as Australian technical skateboarder "Shane O'Neill"
Deconstructing Mr. Frontside Flip himself..
"Not only is this functional and it looks good and you look down and feel cool, it’s a statement saying that I reject everything you guys are about"